Use Cases for Thumbmark
Thumbmark helps businesses protect against fraud, enhance user experiences and improve tracking through accurate visitor identification. Discover how ThumbmarkJS delivers value across various scenarios.
Cross-Domain Tracking & Attribution
Connect a visitor's journey across separate domains, from content site to checkout, where cookie-based tracking breaks at the domain boundary.
Generate the same fingerprint on both domains and match them server-side
Attribute a conversion on one domain back to the referring visit on another
Keep attribution working when third-party cookies are blocked or expired
New Account Fraud
Prevent fraudsters from creating multiple fake accounts by identifying repeat visitors even when they clear cookies or use incognito mode.
Keep track of fingerprints your customers use
Challenge signups of frequently used fingerprints
Flag fingerprints of abusive users and challenge new signups with them
Payment & Credential Fraud
Identify users attempting fraudulent transactions or credential stuffing attacks by tracking device fingerprints across login attempts and payment flows.
Keep track of fingerprints your customers use
Challenge payments of frequently used fingerprints or payments done by bot/datacenter traffic
Review payments done by suspicious fingerprints
Content Scraping & Bot Detection
Protect your valuable content and APIs from automated scraping and bot attacks.
Challenge suspicious traffic from datacenters
Outright block bots or high-threat traffic from your site
Coupon & Promo Abuse
Stop users from exploiting promotional offers by creating multiple accounts or clearing cookies.
When validating a promo code, check the users' fingerprint against previous users
Keep a list of fingerprints you have noticed abusing promo codes
Challenge suspicious fingerprints before applying promo code
Content Paywalls & Free Content Limits
Enforce content access limits fairly by tracking unique visitors regardless of cookie manipulation.
Track content consumption based on fingerprint
Show a paywall when content limit exceeded for fingerprint
Persistent Shopping Carts
Maintain shopping cart contents across sessions, even when users clear cookies or browse in incognito mode.
Store cart contents server-side with the fingerprint, even without a logged-in user
For highly unique fingerprints, retrieve cart contents from server on return visit
Customization & Personalization
Remember user preferences, themes, and personalized content across sessions without requiring account creation.
Store preferences server-side attaching to a fingerprint
For highly unique fingerprints, retrieve preferences when user returns
